When a 360 camera captures a full spherical panorama, the light stand, tripod legs, or photographer shadow are naturally recorded at the bottom pole of the sphere—known as the nadir pole. Leaving visible tripod legs at the bottom of a commercial virtual tour looks unpolished. With browser-based nadir editors, photographers can apply custom 512x512px transparent PNG logo disks over the nadir area instantly. In this guide, we break down nadir branding best practices for Google Street View.
1. 1. What is Nadir Branding & Why is it Essential?
The nadir pole represents the bottom 90-degree vertical coordinate directly beneath the 360 camera lens.
Applying custom nadir logo disks accomplishes two goals: 1. Gear Concealment: Hiding tripod feet, carbon fiber stand bases, and floor shadows. 2. Agency & Client Monetization: Placing branded logos, client contact numbers, or agency credentials directly inside the 360 viewer.
- Professional Polish: Concealing camera equipment shadows cleanly.
- Brand Exposure: Showcasing agency logos or client contact details.
- 1-Click Application: Applying logo disks across all project nodes automatically.
2. 2. How to Create & Overlay a Nadir Logo Disk in PanoPublish
- Design a 512x512 pixel circular logo graphic on a transparent PNG background.
- Upload your logo file into your PanoPublish agency branding settings.
- PanoPublish automatically overlays the nadir disk over all project nodes during Google Maps publishing.
- 512x512px Transparent PNG Format
- Automated Multi-Node Overlay
- 100% Compliant with Google Street View Publishing Standards
Common Questions & Answers
Does Google Street View allow custom nadir logo disks?
Yes. Google Street View permits subtle, professional nadir logo overlays that conceal camera mounting hardware.
Can I use different nadir logos for different client projects?
Yes. PanoPublish allows you to assign unique nadir logo disks per client workspace.
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